“Sexy Hockey” began on hockey benches and in the dressing rooms of Kelowna, BC. Canada in 2010. The term describes how the team was playing on the ice. Our definition of “Sexy Hockey” is the perfect game to play, watch or coach! It was first used by a coach of Bantam age players who were quickly motivated by the term used to “up” their game and play “Sexy hockey”.

A Sexy Hockey game is exciting, fast, and hard hitting. Passes are tape to tape, special teams do their jobs and goalies make the big saves. Systems click, hours of practice, off ice training, bruises, broken bones, bag skates, and hours of chalk talk all comes together and you dominate the game!

Upon this principle we built Sexy Hockey Gear for players and fans who understand what it takes to play Sexy Hockey. It is our vision to create quality comfortable clothing that is subtle, clean and speaks for itself. Clothing so comfortable you will proudly wear to the rink, the gym, out with friends, before, during, and after hockey games.

The phrase caught on and soon the players were asking for “Sexy Hockey T-shirts.”  This was the beginning of Sexy Hockey… 50 shirts were- printed and gone in one day. Players from 12yrs old to NHL players were quickly telling us what else they wanted to see in “Sexy Hockey Gear” besides the ultra comfy T-shirts!